The design references architectural blueprints, grid lines, measurements and a bright green location point. These elements are used flexibly throughout the campaign, overlapping and integrated into the video content.

For the hero launch video Gus Balbontin, a known tech entrepreneur (and mate) introduced the competition. This was filmed using drones and handheld camera by Avenue Crew, with concepts, storyboards and direction by Little Rogue.

For some extra chaos and lighthearted content we introduced humanoid and dog robots to the shoot and used little snippets on socials scattered throughout the campaign.

It was an epic campaign with multiple moving parts, collaborations and connections. We met so many amazing people and business leaders along the way and are incredibly pleased that an amazing innovative business has found their Ultimate HQ in the City of Moreton Bay.

As a focus point for the campaign we created a website that explained clearly the ins and out of the competition, showcased the space and highlighted benefits of the local area and region that would be attractive to businesses. We also provided case-studies of existing innovative businesses across the region with quotes and short snippets of video content.