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Wonderbly
Wonderbly, (Children’s book publisher of the year in the UK) wanted to expand into new categories beyond children picture books and appeal to broader audiences, while maintaining their core focus on kids. They needed to evolve their brand so it worked better for all and would be more memorable, as many customers loved their books but forgot their name, which was ironic because their first book was titled ‘Lost my name’. Strategy, Identity, Packaging, Website. The original logo had a paper crown with separate wordmark and it was hard to read on illustrated covers.
We simplified the crown and placed the custom wordmark inside it. A bolder mark that is more visible and attractive on book covers, signage and packaging. We introduced paper-cut shapes as a linking layout device and incorporated animating behaviours to surprise viewers online. British racing green adds a sophisticated touch and appeals to all audiences.
Paper cut shapes! With the paper crown as the leading symbol of the identity, we created a range of supporting graphics that allude to the stamps, cut outs, bookmarks and decorative borders of the literature world. The shapes bounce, spring and revolve in digital settings to catch attention and make the whole brand more memorable. Using multiple shapes together creates delightful patterns that are used on end-papers, stationery, wrapping paper and packaging.
At Wonderbly, we've been incredibly successful in the kids and family space. Our brand was perfectly suited to it. So when we started expanding into personalised books for adults, we needed a top-down brand refresh.
That's where Lovework came in. We gave them some pretty challenging deadlines, but still they delivered an identity and framework that's already bringing our new brand to life. They listened closely, collaborated effortlessly and tied all their work to the people we need to connect with.
Our new logo, typography, colour palette and graphic shapes all feel down-to-earth and audience relevant, but also premium and fully befitting an industry leader.”
Karen Martin
Creative Director, Wonderbly